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COLOMBIAN HIGHER EDUCATION DATA SYSTEM CODE (SNIES): 101281

APPROVED BY RESOLUTION: 9215 of October 18, 2011

DESIGNED FOR:

This course is designed for professionals with degrees in Graphic Advertising Communication, Communication, Publicity and Graphic Design who are interested in gaining knowledge in marketing, communication strategy, culture and consumption tends, consumer behavior and research analysis. The purpose of this program is to have these professionals design unique proposals in accordance with real market requirements and their commercial interests, always in behalf of their communities' growth and development.

GENERAL OBJECTIVE:

In accordance with Universidad de Medellin's principles, Brand Management Specialists are regulated by professional ethical and deontological criteria, including critical analysis, research habits while respecting rights, honor and privacy. It also includes aspects characterizing a professional practice responding to a complex national and international social reality . The above principles are related to a commitment to train specialists with critical creative attitudes.

PROFESSIONAL PROFILE:

Brand Management Specialists have a corporate vision, knowledge of their environment, and can lead creative administrative processes and communication processes. Besides, they will have capacity to use projection resources and strategies facing changes in their contexts. Also, they will have the skill to build bridges between organizations, clients, markets and their competition so that they all can make strong economies and relevant commercial proposals.

Specialists in this field have skills to create and consolidate commercial, communication, publicity and graphic proposals that contributing to reinforcing brands in a either a big or small national or international target market. Their main skills are related to environment interpretation, the best tools to fulfill objectives and persuasion strategies which attract all kinds of influential audiences for a company.

In addition to having these professional competencies, Brand Management Specialists will have values and knowledge that allow them to do multicultural business using great respect for diversity, openness and decision-making power. They will have skills to coordinate work teams, and to use dynamism and strategies for brand management, and they will have knowhow to choose processes and media to fulfill administration objectives like resource optimization and profit increase.

OCCUPATIONAL PROFILE:

Brand Management Specialist graduates can work as:
• Brand Management Mangers, Consultors or Advisors focused on communication and marketing.
• Strategic Project Managers for brands, products, communication and marketing.
• Strategy planners for brand equity, brand construction and brand development.
• Negotiation and Mediation Leaders
• Expert researchers for decision making in accordance with trends.
• Brand Plan creators and strategists who involve an organization from the creation of product s or services up to their marketing and communication.
• Consumer trend analysts for a specific brand of products and services.
• Campaign managers for publicity, marketing and interactive media related to brand development. This is not only based on traditional media of persuasive advertising techniques, but it is also based on the knowledge of non-traditional media and their strategies, and implementing unique and memorable brand experiences.
• Brand strategy researchers, analysts and planners using critical correct decision making in the evolution of national and international markets.

FIELD OF RESEARCH
ACADEMIC PROGRAM

Universidad de Medellin has organized its programs into academic credits. The following are the courses and credits:

Level I: Seminar

Credits

Marketing I

2

Innovation, Language and Creativity

2

Psychological Brand Principles

2

Brand Planning and Research

2

Brand Management

2

Elective I

2

Total  Level I Credits

12

 

Level II: Seminar

Credits

Marketing II

2

Strategic Branding

2

Strategic Creativity

2

Brand Communication

2

Media Planning

2

Technological Tools

1

Brand Law

1

Total Level II Credits

12

 

Degree Granted: Specialist in Brand Management
Duration: 2 semesters
Registration: from April 11 until May 31, 2016
Contact: Leonardo Estrada Uribe
Specialization Coordinator – School of Communication
Office Telephone: (574) 340 54 62
Cell Phone: (57) 304 545 05 79
This email address is being protected from spambots. You need JavaScript enabled to view it.
School of Communication. Building 10, office 107
Office Hours: Monday through Friday from 8:00 a.m. to 12:00 m. and from 3:00 to 7:00 p.m.
Medellin – Colombia

Universidad de Medellin
Carrera 87 No 30 - 65 PBX (574)340 55 55
Direct Telephone: (574) 3405108- 3405102 - 3405437
Office Hours: Monday through Friday from 8:00 a.m. to 12:00 m. and from 3:00 to 7:00 p.m.
Medellín - Colombia

 

 

avianca

VI Congreso de Comunicación Estratégica. Tendencias Contemporáneas en Comunicación en alianza con Avianca

La principal aerolínea de Colombia y El Salvador: Avianca, ofrece beneficios comerciales para organizadores y participantes del VI Congreso de Comunicación Estratégica. Tendencias Contemporáneas en Comunicación, entre estos se encuentran:

Beneficios para los participantes

-Descuentos en rutas domésticas e internacionales que operan Los Transportistas directamente.

Los pasos a seguir para hacer efectivo el descuento para los participantes son los siguientes:

-Para comprar a través de agencias de viajes, puntos de venta directos o call center, el participante debe:

1. Solicitar la reserva para las fechas de viaje seleccionadas (los descuentos son aplicables dentro de los cinco (5) días antes y después del evento).

2. Informar que va a participar de un evento o congreso donde Avianca es la aerolínea oficial, suministrando el código GN.

 

BASE SOLICITANTE EMPRESA ORGANIZADORA CONGRESO FECHA INICIO DEL EVENTO FECHA FIN DEL EVENTO CÓDIGO DE ACTIVACION DESTINO (REGIÓN/ESTACIÓN)
DD/MM/AA DD/MM/AA
MDE Universidad de Medellín VI Congreso Internacional de Comunicación Estratégica. Tendencias Contemporáneas en Comunicación 05/11/2015 06/11/2015 GN307 MDE

 

 

 

 

 

 

 

-Fotocopia de la cédula o documento de identificación.

-Prueba de participación en el evento, puede ser:
Carta de invitación
Formato de inscripción
Fotocopia de la escarapela
Fotocopia del volante consignación de la inscripción
Carta del organizador.

3. Verificar que si haya sido otorgado el descuento correspondiente.

-Para comprar a través de Avianca.com:

1. El organizador debe suministrar a los invitados o publicar en su página web el código GN asignado para en evento.

2. En la opción "Vuelos" de Avianca.com deben seleccionar el itinerario deseado, teniendo en cuenta que el descuento está habilitado desde 5 días antes del evento hasta 5 días después y con único destino la ciudad sede del evento. Después de seleccionar las fechas debe ingresar el código GNXXX en la casilla "Código Promocional". El sistema aplicará el descuento correspondiente.

 

Estudiantes de la Universidad de Medellín en el extranjero


Estudiantes extranjeros que visitan la Universidad de Medellín





Grupo de interés en ilustración Kimera.


 

kimera2