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SNIES 90968 CODE
OFFICIAL REGISTRATION RESOLUTION 12632 OF DECEMBER 27, 2010
LENGTH OF FULL-TIME STUDY: 4 LEVELS
STUDY MODE: ON CAMPUS

OBJECTIVE:

The objective of this Master's program is the comprehensive formation of Masters of Marketing so that via a culture of research they may develop awareness, methodologies, and generally speaking, competences to resolve marketing-related problems.

Consequently, Universidad de Medellin, as a leading university in the region, has assumed the task of offering a Master's Degree in Marketing to provide the market highly-qualified professionals who will assume their role in any local, regional, national and international organization.

The competences of the Master of Marketing will be:

• Developing methodologies to approach and resolving different issues related to the scope of marketing.

• Formulating, managing, controlling and auditing marketing projects.

• Formulating and conducting market research projects.

• Guiding marketing plans.

• Managing customer-service focused companies.

• Designing marketing strategies aimed at having current and potential clients prefer, choose and use the products the organization is managing.

GRADUATE PROFILE

Graduates of this master's degree program are characterized for they skillfully combine their research capability and their creative capability being competent in decision-making and carrying out corresponding actions to achieve their whole adequate materialization.

The Master of Marketing Program of Universidad de Medellin aims to form leaders having critical reasoning capable of resolving complex problems in knowledge belonging both local and global marketing.

Furthermore, it aims to train students in the "social component of marketing", so that they may become fair professionals having a sense of ethics social responsibility, and whose relation with their environment will be to adopt ideas and generate spaces to improve their clients' quality of life.

STUDENT PROFILE

The Master of Marketing Program of Universidad de Medellin is addressed to professional graduates of programs in Economic and Administrative Sciences or alike, with a background in management or direction and mid-management and top-management background in the field of Marketing.

CURRICULUM

LEVEL I

• Marketing I (World Geopolitics) (3 Credits)
Foundation Seminar
• Marketing II (Marketing Social) (2 Credits)
Foundation Seminar
• Marketing III (Consumer behavior and psychology) (3 Credits)
Foundation Seminar
• Research I (2 Credits)
Research Seminar
• Marketing IV (Elective 1: Product / price, Service Marketing) (3 Credits)
Complementary Seminar

LEVEL II

• Marketing V (Brand Management) (2 Credits)
Foundation Seminar .
• Management I (Sales Management and Negotiation) (3 Credits)
Foundation Seminar .
• Management II (Financial Management) (3 Credits)
Foundation Seminar .
• Research II (Quantitative Market Research) (2 Credits)
Research Seminar
• Marketing VI (Elective 2: Communication integrated to Marketing, New trends) (2 Credits)
Complementary Seminar

LEVEL III

• Management III (Logistics Management) (3 Credits)
Foundation Seminar
• Marketing VII (International Marketing) (3 Credits)
Foundation Seminar
• Research III (Qualitative Market Research) (2 Credits)
Research Seminar
• Management IV (Elective 3: Management of Human Talent, Commercial Law) (3 Credits)
Complementary Seminar

LEVEL IV

• Marketing VIII (Plan de Marketing) (3 Credits)
Foundation Seminar
• Management V (Management de Marketing) (3 Credits)
Foundation Seminar
• Research IV (Credits 6)
Research Seminar