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COMMUNICATIONS AND CORPORATE RELATIONS
COLOMBIAN HIGHER EDUCATION DATA SYSTEM CODE (SNIES): 3136
ICFES Registry: 181246580450500111100
Approved by Resolution: 2597 – August 30, 2004
Approved by Renovation: 12636 – December 27, 2010
National High Quality Accreditation:
Colombian Ministry of National Education Resolution 479 – February 6, 2009 – For 3 years.
National High Quality Accreditation:
Colombian Ministry of National Education Resolution 16177 – September 30, 2015 – For 6 years.
International Accreditation: CERP by Public Relations Society of America – PRSA October 16, 2010
International Accreditation: CERP by Public Relations Society of America – PRSA October 20, 2016
Degree Granted: Professional in Communications and Corporate Relations
Duration: 10 semesters
Modality: Daytime courses
Credits: 150

PROGRAM DESCRIPTION

A Communications and Corporate Relations Professional can intervene in all communication processes in private companies, government agencies or civil society organizations based on three core courses core courses that support profession performance: internal communication, marketing and public relations.

Our Communications and Corporate Relations program is a comprehensive multidisciplinary program formed by the fields of communication, administration, and political and legal science. Also, this program has a humanistic and research training with a local and a global vision, allowing professionals to be trained with necessary skills to develop a dynamic process of interactions and transactions, required today by companies and social groups according to their culture, identity, image and reputation.

Universidad de Medellin's mission is to promote culture and professionals' comprehensive training to so they can contribute in problem resolution true to UdeM's lemma Science and Liberty. Consequently, our school's Communications and Corporate Relations Professionals become cultural and communication initiators for companies with the objective to maintain a coordinated relation with audiences and interests groups.

OCCUPATIONAL PROFILE

Our Communications and Corporate Relations Professionals may work in private organizations, multinational companies, government agencies, civil society organizations like foundations and NGOs, providing their strategic perception of communications and corporate relations to build a culture based on interactions, transactions, and coordination and bonding activities.
They may work in:

• Internal and External Communication Management: Communication Flow and Networks.
• Strengthening Culture and managing organizational environment.
• Strategic Communication Planning.
• Corporate Communication Auditing.
• Communication Project Management.
• Corporative Crisis and Reputation Management.
• Public Relations Strategy: advertising, lobbying, fundraising, crowdfunding.
• Corporate Social Responsibility Strategy.
• Corporate Education Processes and Organizational Change Management.
• Event and Protocol Management.
• Relationship Marketing.
• Brand Management and Corporate Branding.
• Political Marketing and Public Affairs.
• International Corporate Communication.
• Social Media or Community Management.

EDUCATION PROGRAM

 

 

Credits

Level 1

Written Expression

3

Reading Workshop and Analytic Writing I

2

Introduction to Communication Sciences

2

Graphic Workshop I

2

Principles of Law

2

Aesthetics

2

Photography

2

Total

15

 

Level 2

UdeM Science and Liberty Lectures

2

Reading Workshop and Analytic Writing II

2

Technological Tools I   

2

Narrative Audiovisual Workshop

2

Communication Theories

2

Communication and Corporate Relations

3

Principles of Economics

2

Total

15

 

Level 3

Sports and Cultural Activities

1

Reading Workshop and Analytic Writing III

2

Radio

2

Analysis of Publics

2

Technological Tools II

2

Administration Principles

2

Corporate Law

2

Total

13

 

Level 4

Elective I

2

Cultural Anthropology

2

Psychology of Organizations

2

Television

2

Movies

2

Organizational Communication

3

Introduction to Public Relations

3

Total

16

 

 

 

Level 5

Elective II

2

Rhetoric and Argumentation

2

Sociology of Organizations

2

Digital Communication

2

Negotiation and Mediation

2

Corporate Text Writing  

2

Public Relations Techniques

3

Total

15

 

Level 6

Elective III

2

Semiotics

2

Quantitative Methods                 

2

Communication Management

2

Political Economics

2

Marketing Communications

2

Public Relations Trends

3

Total

15

 

Level 7

Line of Action I

2

History and Geography Seminar

2

Communication Research Methods

2

Advertising and Propaganda

2

Corporate Education Processes

3

Integrated Communications

3

Public Relations Research

3

Total

17

 

Level 8

Line of action II

2

Communication Law

2

Geopolitics

2

Variable Communications Plan

2

Financial Management

2

Corporate Communications

3

Public relation Campaigns

3

Total

16

 

Level 9

Line of emphasis III

2

Ethics

2

Science, Technology, Society and Innovation Seminar

2

Variable Corporate Plan

2

Congress and Protocol Management

2

Communication Project Management

3

Communication Auditing

3

Total

16

 

Level 10

Internship, Final Project or Entrepreneurial Project

12