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Strategic communication online (Modality: online)
Specialization in Online Strategic communication
Approved by Resolution: 13811 of September 03, 2015
Colombian Data Higher Education System Code (SNIES): 103271

Designed for:

This course has been designed for professionals with degrees in graphic communication advertising, communication, public relations and graphic design who are interested in contributing to a company's strategic vision based on design and strategic communication management online.

Professional profile:

A specialization in Online Strategic Communication trains professionals with skills and abilities that enable them to contribute to a company's strategic vision based on design and strategic communication management. They will work in areas related to planning, online marketing, content development and management, contributing to technical and conceptual projects, and generating messages to help implement a company's strategic guidelines.

This program provides top-level education; the core of the program is a new online business research model which uses strategies and planning to create new companies based on knowledge.
After receiving a company's feedback and based on technical internet knowledge and on information analysis skills, graduates will be able to redirect project management action plans so that they can act and make decisions always improving the service a company offers. Furthermore, they will be knowledgeable of a company's long term vision beforehand.

In accordance with Universidad de Medellin's principles, this specialization in online Strategic communication is regulated by professional ethical and deontological principles, including critical analysis, research habits while respecting rights, honor and privacy. It also includes aspects characterizing a professional practice responding to a social reality of complex national and international environments. The above principles are related with a commitment to create professionals with critical and creative attitudes.

Occupational Profile

Online Strategic communication specialists will be able to work and contribute with their knowledge and education to the following:
• Designing and managing communication strategies
• Working in Community management
• Managing Web projects
• Creating Web contents
• Designing and managing strategies for SEO positioning
• Designing and managing e-Marketing strategies
• Creating new business research models to enable company knowledge
• Creating Contents Online

Education Plan: Universidad de Medellin's programs are organized in academic credits. The courses and credits of this program include the following:

Level I Seminar

Credits

Communication strategies

3

knowledge-based business research 

2

Web project management

 

2

Analysis and design of Data and web information

2

Elective I

3

Total Level  I Credits

12

 

Level II Seminar

Credits

Web strategies

3

Creating and managing web contents

2

Web Marketing

2

Web trends

2

Elective II

3

Total Level  II Credits

12

Degree Granted: Specialist in Online Strategic communication
Duration: 2 semesters
Registration: from April 11 until to May 31, 2016
Contact: Leonardo Estrada Uribe
Specialization Coordinator – School of Communication
Office Telephone: 340 54 62
Cell Phone: 304 545 05 79
This email address is being protected from spambots. You need JavaScript enabled to view it.
School of Communication. Building 10, office 107
Office Hours: Monday through Friday from 8:00 a.m. to 12:00 m. and from 3:00 to 7:00 p.m.
Medellin – Colombia

Universidad de Medellin
Carrera 87 No 30 - 65 PBX 340 55 55
Direct Telephone: 3405108- 3405102 - 3405437
Business Hours: Monday through Friday from 8:00 a.m. to 12:00 m. and from 3:00 to 7:00 p.m.
Medellín - Colombia