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BRAND MANAGEMENT (BOGOTA CAMPUS)
COLOMBIAN HIGHER EDUCATION DATA SYSTEM CODE (SNIES): 103734
APPROVED BY RESOLUTION: 14853 of September 11, 2014

DESIGNED FOR:

This course is designed for professionals with degrees in Graphic Advertising Communication, Communication, Publicity and Graphic Design who are interested in gaining knowledge in marketing, communication strategy, culture and consumption tends, consumer behavior and research analysis. The purpose of this program is to have these professionals design unique proposals in accordance with real market requirements and their commercial interests, always in behalf of their communities' growth and development.

GENERAL OBJECTIVE:

In accordance with Universidad de Medellin's principles, Brand Management Specialists are regulated by professional ethical and deontological criteria, including critical analysis, research habits while respecting rights, honor and privacy. It also includes aspects characterizing a professional practice responding to a complex national and international social reality . The above principles are related to a commitment to train specialists with critical creative attitudes.

PROFESSIONAL PROFILE:

Brand Management Specialists have a corporate vision, knowledge of their environment, and can lead creative administrative processes and communication processes. Besides, they will have capacity to use projection resources and strategies facing changes in their contexts. Also, they will have the skills to build bridges between organizations, clients, markets and their competition so that they all can make strong economies and relevant commercial proposals.

Specialists in this field have skills to create and consolidate commercial, communication, publicity and graphic proposals that contributing to reinforcing brands in a either in a big or small national or international target market . Their main skills are related to environment interpretation, the best tools to fulfill objectives and persuasion strategies which attract all kinds of influential audiences for a company.

In addition to having these professional competencies, Brand Management Specialists will have values and knowledge that allow them to do multicultural business using great respect for diversity, openness and decision-making power. They will have skills to coordinate work teams, and to use dynamism and strategies for brand management, and they will have knowhow to choose processes and media to fulfill administration objectives like resource optimization and profit increase.

OCCUPATIONAL PROFILE:

Brand Management Specialist graduates can work as:


• Brand Management Mangers, Consultors or Advisors focused on communication and marketing.
• Strategic Project Managers for brands, products, communication and marketing.
• Strategy planners for brand equity, brand construction and brand development.
• Negotiation and Mediation Leaders
• Expert researchers for decision making per trends.
• Brand Plan creators and strategists who involve an organization from the creation of product s or services up to their marketing and communication.
• Consumer trend analysts for a specific brand of products and services.
• Campaign managers for publicity, marketing and interactive media related to brand development. This is not only based on traditional media of persuasive advertising techniques, but it is also based on the knowledge of non-traditional media and their strategies, and implementing unique and memorable brand experiences.
• Brand strategy researchers, analysts and planners using critical correct decision making in the evolution of national and international markets.

ACADEMIC PROGRAM

Universidad de Medellin has organized its programs into academic credits. The following are the courses and credits:

Level I: Seminar

Credits

Marketing I

2

Innovation, Language and Creativity

2

Psychological Brand Principles

2

Brand Planning and Research

2

Brand Management

2

Elective I

2

Total Credits

12

 

Level II: Seminar

Credits

Marketing II

2

Strategic Branding

2

Strategic Creativity

2

Brand Communication

2

Media Planning

2

Technological Tools

1

Brand Law

1

Total Credits

12

 

Degree Granted: Specialist in Brand Management
Duration: 2 semesters
Registration: from April 11 until May 31, 2016
Contact: Leonardo Estrada Uribe
Specialization Coordinator – School of Communication
Office Telephone: (574) 340 54 62
Cell Phone: (57) 304 545 05 79
This email address is being protected from spambots. You need JavaScript enabled to view it.
School of Communication. Building 10, office 107
Office Hours: Monday through Friday from 8:00 a.m. to 12:00 m. and from 3:00 to 7:00 p.m.
Medellin – Colombia

Universidad de Medellin
Carrera 87 No 30 - 65 PBX (574)340 55 55
Direct Telephone: (574) 3405108- 3405102 - 3405437
Office Hours: Monday through Friday from 8:00 a.m. to 12:00 m. and from 3:00 to 7:00 p.m.
Medellín - Colombia